SEM Questions and Answers | Afsar Ali

1) Explain what is Adwords? Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites.  It will place a text ad that appears when people search for phrases associated to your offering. 2) Explain how Adwords work? Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page.  Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search. 3) Explain why to use Google Adwords? Google ...

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